How to Delegate Marketing to Earn More in Less Time

Is your time maxed out trying to run your business? You’re having success and getting sales, but it’s taking a lot of your time.

You’re trying to update your website, build landing pages, place ads, test to see which are working best, send follow-up emails and keep up with social media. The business keeps growing, but it’s keeping you from spending time with your family. You’re thinking there has to be another way.

The Art of Delegation

Richard Branson, founder of Virgin Group, which comprises over 400 companies, says:

“If you really want to grow as an entrepreneur, you’ve got to learn to delegate.”

He went on to say:

“As much as you need a strong personality to build a business from scratch, you also must understand the art of delegation. I have to be good at helping people run the individual businesses, and I have to be willing to step back. The company must be set up so it can continue without me.”

The point is, in our complex world, to effectively run a business, you need help from others. Smart business owners concentrate on the items they do best and delegate the rest.

9 Steps to Start Doing What You Do Best while Delegating the Rest

Marketing has changed. It takes time to meet your potential customers where they are. To maximize your time and earn more in less time, you need to delegate tasks to competent people. You can hire employees or hire contractors or firms to take care of the items for you. Whichever route you choose, here are the 9 steps to making it work for you:

1. Start with a Strategic Approach

It all begins by knowing where you want to end. Often companies want to get started online so they hire someone to place ads or post on social media without a clear strategy. This is a mistake. Instead, organizations must take the time up front to set the strategy and a clear plan. Then, when work is delegated, it should be aligned with the strategy. Even the simplest of strategic plans can work (click here to see how the Business Growth Accelerator helps companies organize their plan on one page).

2. Identify Where You Are Really Needed

Everyone is this world has strengths and weaknesses. Focus on what you can do best and delegate the rest. Leaders of companies are often involved in the vision, planning and creation of the system, but do not need to micro-manage every aspect of the process and the work.

3. Identify the Right Systems and People

For delegation to work, you need the right systems in place and the right people in place. Systems are created so a process can be duplicated without your involvement. Then, the right people can run the system to get desired results. Either find what’s been working for you and create a replicable system around it or use a proven system and proven team to deliver results.

4. Clearly Define Tasks

Clarity is essential. Those who have had bad experiences with delegation will say, “They didn’t do what I asked,” and most often, this is due to instructions being unclear. Take the time to make sure the specific details of the task and the results desired are clearly defined.

5. Align Results with Strategic Objectives

In planning the tasks to delegate and the results to achieve, it’s important to make sure they make sense from a strategic perspective. This is why you should not just start placing ads or posting on social media without a plan. Everything needs to be part of a larger plan and lead to the strategic objectives.

6. Set Defined Milestones and Completion Dates

Tasks without defined end times tend to swell in completion time. Be sure to use a project calendar to stay on track and have defined completion dates for tasks. Larger projects should have milestones along the way to check-in on the progress.

7. Empower and Trust

Once you have the right systems and the right people in place, empower them to complete the job. You don’t need to stand over their shoulder looking at every small detail. Instead, trust them to complete the task and thus, you can spend your time elsewhere.

8. Avoid Reverse Delegation

In some cases, when you’ve delegated a task, a person may come back to you with a question about it or need help with a portion of it. Of course, good managers should certainly answer questions and encourage the person along the way, but you do not need to ‘take back’ a task. By saying, “I’ll think about it,” or “I’ll work on it,” you are taking the responsibility of the task back on your shoulders, but this is not the desired result. They should not be waiting for anything from you.

9. Analyze and Improve

Monitoring and analyzing results are essential to success. As we always say in any of our campaigns that we run, it’s important to look very closely at the results. Make adjustments so you can do more of what is working and adjust what is not.

Follow these steps and you will be well on your way to successful delegation!

RevStream Marketing is a full-service marketing agency that has been helping organizations with their marketing for years. When busy executives don’t have time to run the marketing on their own and need to delegate it, they’ve trusted the RevStream Marketing team and system to deliver results. By working with Chief Marketing Officers, marketing departments and entrepreneurs, RevStream Marketing provides the needed marketing services from strategy to implementation, including websites, videos, content creation, social, mobile, email marketing and much more. Click here to learn more about the marketing strategy and services or see the video below to see how they work together.

Click here to contact RevStream Marketing to see how delegating your marketing can get you results.

Tags: Delegate Marketing, Richard Branson, Steps to Delegate