Update: Cross Channel Mojo Bonus added. Details in this post. Master the Next Wave of Marketing Technology and Reach More Customers Through Multiple Channels In today’s fast-paced, new media-driven world, it can seem almost impossible to attract and keep the attention of your prospects and customers with all the potential distractions. What you need is [...]

There is a craft to writing ads that many shy away from, but it can actually be quite fun.  Here’s how it’s done: The Prelude Jumping directly into writing an ad first is not the way to go.  Before getting the ad, it’s important to do initial research. Find a Niche: If there’s no market [...]

UPDATE July 22, 2011 Yesterday, Google updated their Google Places… again.  This update directly impacts local businesses that are looking to be found where their prospects are looking – in local search results.  You’ve no doubt noticed in most local searches, the Google Maps results show above the rest of the organic search results.  It’s [...]

This post is the second in the series. Click ‘Lessons from a Billion Dollar Launch‘ to see the first. In this post, you will learn… How a small, neighborhood wine store increased sales from $4 to $50 million, A Fortune 500 company sold $6.3 million of their products, and how a local charity had 11,000 [...]